Embrace The Purpose of Writing Captivating Website Content


Sayulita, Nayarit

The definition of altruism is “the belief or practice of disinterested and selfless concern for the well-being of others.”

This idea of altruism parallels the Digital Investor ethos in that to abundantly receive, you must selflessly give.

Produce more than you consume – The universal law of prosperity.   

These same principles can be applied to an affiliate marketing business. Website content is what drives an online marketing business.

There is simply no way around it.

Choosing an evergreen niche, building a WordPress website, finding high traffic keywords, and learning to outsource will lead to generating passive income – I guarantee it.

Provide value – Help people first, sell second. 

Embrace the purpose of writing captivating website content.

Choosing an Evergreen Niche

Before beginning the process to become an internet marketing maestro and providing jaw-dropping content you should take time to research a profitable niche. Once you begin the process there will be a long road to travel, therefore, it’s important that you take time to accurately chart your flight plan .

Find an evergreen niche.

The Purpose of Writing Captivating Website Content - Evergreen Niche

An evergreen niche is an industry with long-lasting appeal, it doesn’t rely on seasonal trends or gimmicks to attract customers. For example, health, wealth, dating, self-help, and technology are very common evergreen niches.

In order to gauge the level of interest within your niche you can use Google Trends to get a basic idea about what the world is searching for.

The more specialized you can get within a subject matter the better. Thus, when you find your evergreen niche you can drill down further by typing the keyword into Google plus the letters “a”, “b”, “c”, etc. to come up with additional suggested ideas.

Pay attention to what Google is telling you. If you look at the top, middle, and bottom of the page you can also collect information concerning the number of related pages, about results, people also ask, and related searches.

These research methods will ensure you begin your journey in moving towards a profitable niche.

Building a WordPress Website

Let me make this point very clear – I am not a web developer! I attended business school and studied economics with literally zero knowledge in computer programming.

But, the simple fact is that anybody can learn a skill if they are dedicated and committed to the process.

This includes the process of building a wordpress website.

Although the concepts can seem confusing at first if you keep moving forward you will eventually learn the basics – Enough to be dangerous!

To have a website live on the world wide web you need to pay for a domain name and web hosting – That’s it. Most web hosting platforms will allow you to make this purchase and allow you to edit the backend of your website. 

This is where you will be able to design your website and upload all types of content. And, the good news is that the operation of WordPress does not require you to be an expert in computer programming.

In fact, the platform is designed to operate with a drag, drop, point, and click feel, making the maneuverability process very simple.

Take the time to gain a basic understanding of WordPress – You’ll be flying in no time! 

Finding High Traffic Keywords

In order to build a high traffic website you must incorporate high traffic keywords. Realistically, this is where the rubber meets the road for your affiliate marketing business.

The question then becomes “how do I find high traffic keywords?”

That’s a great question! Thank you for asking!

I will tell you from experience that there is no simple way to do this without the help of an SEO keyword search tool – It can be done, but the time value associated with the process just makes it very inefficient.

When it comes to SEO keyword tools you have to remember that you get what you pay for. And, you might even get completely useless information for the purpose of finding high traffic keywords.

That is why I highly recommend choosing Jaaxy for your SEO keyword tool – It won’t take long for you to see why.

The Purpose of Writing Captivating Website Content - High Traffic Keywords

The Jaaxy platform is designed for optimal use in that it provides a mass amount of options for finding high traffic keyword ideas associated with your evergreen niche. There are features such as related keywords, brainstorm ideas, and alphabet soup techniques that will broaden the exposure to your niche.

In addition to providing you with ample keyword ideas, the metrics built into the platform are easy to understand and compare. 

For example, you will receive the average number of searches that the keyword receives each month. In addition, you will receive an estimation of page visits if your website is ranked on the first page of Google for a particular keyword. 

This is huge!

To learn more about Jaaxy Click Here

The QSR measurement is a complete game-changer. This metric gives you the amount of competing websites ranked in Google with the exact same keyword. Your website will be able to get higher Google rankings by choosing lower QSR keywords with less competition.

The KQI and SEO indicators will give you an idea and score as to the legitimacy of the SEO viability.

Finally, the domain tab will tell you if the certain keyword is available for the most popular domain names ending in .com, .net, or .org. Just by choosing a keyword to include in your domain name you can instantly get a return on your investment in keyword searches and monthly traffic.

These are just a handful of the powerful ways in which the Jaaxy platform can be used. There are also other advanced techniques that can be incorporated into your SEO marketing campaign.

Jaaxy is a complete no-brainer for finding high traffic keywords.

Learning to Outsource

Outsourcing will be your greatest ally! 

The question then becomes “ Of which tasks create traffic and can be outsourced?”

Can you find a writer to provide blog content? 

Can you find a programmer to specialize in your SEO?

Can you find a college student to conduct research?

Can you find a tech savvy kid for your social media?

Can you find a virtual assistant to respond to emails, content, etc.?

The short answer to these questions is “Yes!” In fact, I recommend thinking globally and searching Fiverr, Guru, Upwork, or YMII.

There are many layers of specialized knowledge all over the world.

And, you can employ this talent for $5 per hour – These platforms are a very good source for finding professional help at an affordable price.

Generating Passive Income

As an affiliate marketer, our job is to connect buyers from our website to a seller’s website for the final sale of a good or service. And, we will be handsomely rewarded with a finder’s fee for this process.

This is where we monetize the process – We are simply a middle man.

If you take a gander at the bottom of the first page of any company’s website you will find that most companies offer an affiliate marketing program. 

Drill down into the detail of the offer that the company is making.

Is this a physical product? Digital product?

The Purpose of Writing Captivating Website Content - Passive Income

Is this a major affiliate network? Private affiliate program?

What is the commission structure? How often does it pay out?

Is there a minimum amount of sales that need to be generated?

What is the cookie duration? How long will you have for the buyer to come back?

What currency will the commission be paid in?

Is the payment a direct debit to your bank account? Paypal?

These are all important metrics to consider and should be investigated further before choosing a company’s affiliate program.

Once you have chosen an affiliate program to work with you will have to submit an application. Some programs are pickier than others, some require a certain amount of traffic to your website, and some want a certain quota of monthly sales. 

Whatever you choose, remember it’s a good idea to keep your account in good standing and make sure you are meeting all of the requirements of the affiliate program.

In the beginning, I recommend using Amazon Associates. Amazon has an easy onboarding process, offers a wide variety of products to promote, and does pay out reasonable commissions.

The particular good or service you choose will have a unique url address link – This is the link that tells the seller where the commission is to be paid.

Most affiliate programs are instantaneous with payments.

So let’s review. 

You have a profitable evergreen niche, a wordpress website, high traffic keywords, and an outsourced system that generates clicks to your affiliate marketing link – The process is really simple.

As I mentioned above, your focus should be creating amazing content for your readers and subscribers – Don’t oversell. Not only will it make you look unprofessional, but Google might disallow your content if you are pushing too hard.

Provide value – Help people first, sell second. 

I know the process of affiliate marketing can seem daunting at first glance. 

So let me assure you, if you break down the process to its most simple core concepts and begin to embrace the purpose of writing captivating website content – You will be amazed at what you can achieve in a short amount of time.

If you have found this article helpful, please leave comments below and/or share on social media.

To your passive income lifestyle,

Justin Ash, Founder/ Member

Digital Investor

The Purpose of Writing Captivating Website Content - Signature

2 thoughts on “Embrace The Purpose of Writing Captivating Website Content”

  1. Hey there,

    Great article on the process of building a website geared toward affiliate marketing! I also have my own website and let me tell you it is not easy, especially when you are just starting out! I loved your suggestion of Jaaxy because I use that as well and it makes life SO much easier! Great content.


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